Innovations in Russian tourism: ethno-tourism and sharing model

This paper aims to shed light on the prospects of ethno-tourism cluster development in Russian regions. The provided methodology is applicable for study approach field tourism. focus made good practices ethno-clusters tourism There are some scientific methods this research: system and comparative analysis, a technique assessment resources capacity regions, administrative diagnostics, expert estimates, deep interview, social research will be applied. Tools include (depending solvable task): dialectic, formal logical, concrete historical, structurally functional statistical methods. Moreover, authors new economy model – sharing its influence area. main results challenges defined supported by Mari El case study. factors exerting potential region; attitude ethnos local authorities tourism; availability necessary infrastructure qualified personnel information technology. conditions facilitating success analyzed. These include, first all, target programme with emphasis level authorities; secondly, investment development; thirdly, contribute establish cluster. practical importance modernization domestic programmes order boost regional economy.